MXR POWERED BY 10TIMES
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THE MXR PROCESS

How your MXR turns an event into booked meetings.

One motion, four stages. Every opportunity at the event becomes an atom — matched, worked across every lever, and landed on your calendar as a confirmed meeting. Here is exactly what he does at each stage.

THE ATOMS-TO-CALENDAR MOTION
STAGE 01 · AUDIENCE BUILDER

Your MXR builds the room before it exists.

Your MXR assembles every opportunity for the event into one universe — past attendee lists, social signals, partner platforms, organizer collaboration, and the audience and inbound demand you already own. Nothing starts from a cold list.

◆Starts from the demand that's already yours — people following you, past leads, inbound.
◆Pulls from partners and organizers, not just public attendee data.
◆One universe per event — deduped, enriched, and ready to match.
OPPORTUNITY UNIVERSE · MONEY20/20 BUILDING
Past attendees
8,200
Fresh identification
4,300
Social signals
3,100
Partner platforms
2,400
Your audience / inbound
1,900
TOTAL UNIVERSE 19,900
Highlighted in gold: demand you already own — worked first, before a cent on cold outreach.
STAGE 02 · AUDIENCE MATCHER

Then it finds the few who matter.

It scores and ranks the entire universe against your exact ICP — industry, role, seniority, deal size — so your team only ever sees the handful genuinely worth their time.

◆Every attendee scored against your ideal customer.
◆Ranked so effort goes where it actually pays.
◆Bucketed by fit — not by whoever happens to be on a list.
MATCH · SCORED VS YOUR ICP AI
DC
Daniel Cross
CDO · Revolut
96
SR
Sofia Ren
Dir Data Eng · Klarna
91
RM
Ravi Menon
SVP Data · Adyen
88
19,900 universe→1,240 in ICP→42 worth your time
STAGE 03 · AUDIENCE OUTREACH

It works every lever to get the meeting.

Not a cold-email cannon. Your MXR activates existing demand first — people already following you, warm partner paths — then orchestrates email, social, WhatsApp and calls, human and AI, across multiple attempts until the meeting is set.

◆Existing demand and warm paths worked first.
◆Multi-channel: partner platforms, social, email, WhatsApp, calling.
◆Human + AI, multiple coordinated attempts — no lead dropped.
OUTREACH · DANIEL CROSS LIVE
★
Already following you
Warm intro — existing demand
ENGAGED
◈
Partner platform
Direct message via partner
REPLIED
@
Email
Attempt 2 of 3
OPENED
✆
WhatsApp
Sent · awaiting
SENT
☎
AI call
Scheduled for Thu
QUEUED
HUMAN + AI · MULTIPLE ATTEMPTS · MEETING SET
STAGE 04 · AUDIENCE COORDINATE

And it makes sure they actually happen.

It confirms times, sends reminders, reschedules around your booth, and keeps every meeting warm until it happens. If an in-person falls through, it books a virtual one instead — so the meeting still counts.

◆Confirms, reminds and reschedules — a real concierge on the day.
◆Keeps every meeting warm right up to the moment it happens.
◆Post-event virtual fallback, so a no-show is never a lost meeting.
COORDINATE · EVENT DAY · TUE 27 OCT DXB
09:30VP Data · AdyenCONFIRMED
10:30CFO · Fintech SummitREMINDED
13:30Dir Data Eng · KlarnaMOVED
M
Moved your 13:00 → 13:30 — their booth ran late. All set. ✓
FALLBACK
A no-show on day 2 was re-booked as a virtual meeting the week after — it still counts.
THE LOOP CLOSES — AND STARTS AGAIN

Every event makes the next one sharper.

Your MXR doesn't reset each year. Every contact, every conversation, every booked meeting carries forward — so the universe it builds next time starts warmer, matches tighter, and books more. Your MXR is a partner for the long haul, not a campaign.

See what your MXR would book at your next event.

Give us your event calendar and your ICP. We'll come back with a forecast: how many meetings your MXR could produce, and the pipeline behind them.

Get your event ROI forecast → ← Back to overview